Did you know that people usually only look at the first few results in search engines? Without Search Engine Optimization (SEO) services, your website will not be found by most potential customers and you may miss out on loads of sales.
InSourcingOut offers first class SEO services. Our team is comprised of webmasters and marketers with many years of experience in SEO techniques, keyword optimization and generating search engine algorithms.
What is Search Engine Optimization?
The IEEE (Institute of Electrical and Electronics Engineers) defines Search Engine Optimization as:
“...the act of modifying the content and structure of web pages to increase traffic. SEO affects the user experience of a website, and the performance of that site's pages in organic search results on the major search engines (Google, Bing, Yahoo, Ask, AOL, Baidu, etc.).”
Essentially SEO involves a variety of ever-evolving techniques to improve your ranking in the various search engines in an organic way (meaning apart from paying the search engines for your site to show up at the top of search results). There are many legitimate ways to do this, and good SEO will often make your site more user-friendly as a side benefit.
How does SEO
First of all, let’s discuss the basics of how a search engine works. We’ll use Google as an example, since that is the most popular search engine today. Google has a special software called “Googlebot” that continuously searches, or “crawls,” the web to look for new websites, new links, and new content on the sites that it has previouslycrawled. As it finds new information, it updates a vast index, or database, that web users access any time they perform a Google search.
So once Google has all this data, how does it decide which web pages to show first when someone does a search on “greatest sports cars of the 1960s” or “three bean chili recipe”? Google and the other search engines use very complicated algorithms that look at hundreds of different factors to determine which sites or pages they think are the “best fit” for a given user’s search. Items that are considered include things like how frequently in the page content the search terms are used, whether a given keyword is in the title of the page, the number of other sites linking to your site or page, how frequently the content is updated, and many, many other factors.
Search engine algorithms are getting ever more sophisticated, which means it’s more and more difficult to simply cram a bunch of keywords onto a page to try to “fool” the search engines into ranking your page higher than other sites. If you don’t use enough keywords, thatcan hurt you, but too many, that can be even worse, as the search engines may decide that you are a spammer and not link to you at all.
Another component frequently overlooked when it comes to trying to get your site found via search engines is your site architecture. You may not think that the way your site is organized would matter much, but it does. When you look at a web page, you probably don’t realize how much is going on behind the scenes. There is a lot ofinvisible code telling your browser how to format the text and images so that the page is readable and easy to use. There are also a variety of tags that the search engine is looking at. It’s looking for tags that indicate whether something is a page title, a heading, an aside, a paragraph and so on. It’s also looking at images to see if there is descriptive text (since search engines can’t look at a photo and see, “oh, it’s a cat,” they need to see a find a tag attached that tells it “This image = cat”). You site may look great, but if certain tags are missing or misused, it will confuse the search engine bots, and that can cause you problems in your rankings.
All of the factors above make it overwhelming for most business owners to think about tackling SEO on their own. Especially given the complicated and ever-changing nature of SEO, it is an area of your business where it really pays to hire a professional. An SEO guru will be aware of the current trends in search engine optimization and know where to focus their energy to ensure that your site earns and retains a top ranking on search engines across the web. It involves an understanding of online marketing techniques, technological savviness, current trending topics and web design.
SEO is not a one-time do-it-and-leave-it kind of task. It is an ongoing process, because as the technology constantly changes and becomes more sophisticated, you will need to stay on top of it in order to maintain your position. The tools that work today, may not work tomorrow. This is where an SEO expert can make the difference between your company merely existing on the web, or thriving and growing on the web.
At InSourcingOut, we use only “white hat” techniques, or “ethical SEO,”focused on attracting a real human audience. We do no use or condone “black hat” SEO tricks that may achieve a quick result in increasing your traffic but end up getting your website banned by search engines. White hat SEO is a slower strategy that pays greater dividends in the long run.
We offer a complete range of on-page and off-page SEO services. Our SEO services consist of:
- Quality keyword research and optimization
- Meta tags implementation
- Content and copy writing
- Quality link building
- Social media branding
InSourcingOut keeps you on the top of the game by ranking your site with the most relevant keywords in organic search rankings. Moreover, we guarantee that our team stays abreast of all the latest trends in SEO services. As search engines evolve, we evolve with them.
We look forward to working with you!
One of the top-ranked SEO Services Company in the United States.